Sydney 5th April 2023 – Embargoed until 00:01 AM AEST on […]
DBM Star Profile: Logan Walsh
November 17, 2021
We caught up with our new Media Products Manager Logan Walsh who shares what he loves about his job and his advice for up-and-coming research professionals.
An active member of the DBM social committee and known golf lover, Logan was recently promoted to Media Products Manager after almost two years at DBM as a Consultant.
“For my new role, I need to understand our clients’ needs and how our media products can help solve them,” he explains.
“On top of my business development efforts, I work alongside the DBM marketing and leadership teams on marketing initiatives and product strategy.
“I also work closely alongside financial services brands to derive insights from our data to help drive ROI from their media campaigns.”
Why he loves working at DBM
Logan’s favourite thing about working at DBM is the people (#DBMers). Working alongside such great colleagues helps foster an environment where he can thrive.
“In my role, I really enjoy bringing the Australian consumer to life using the DBM Atlas + Media Profiler dataset,” he says.
“For example, I can profile Aussies who play golf and understand their financial behaviours and attitudes.
“I help brands identify acquisition and retention pathways through marketing initiative such as sponsorship opportunities.”
Logan profiles target audiences to understand their passion-points, attitudes and media consumption to give brands a 360-degree view of their audiences. His role allows him to really understand consumer interests and behaviours and how that impacts their decision-making, which is quite fitting as he considers himself a ‘people’s person.’
What he is looking forward to
“My recent promotion is exciting,” says Logan.
“When I first joined DBM, I got involved in our media product space – while some of these products were still in their development stages.
“It’s been awesome to watch these products grow to where they are now in the market.”
Logan is looking forward to being more involved with event management such as hosting webinars for DBM’s various media products for existing and prospect clients.
“While I have experience in project management, there are some nuances in event management I’m looking forward to sinking my teeth into,” he adds.
Developing product strategies, however, is what Logan is looking forward to most. He’s excited to take a step back to think about the ‘big picture’ and how everything ties together to fit into the broader DBM strategy.
Advice: put your hand up
Logan’s advice to up-and-coming research professionals is to get involved with as much possible because working in research can be quite dynamic.
“When I started working in research, I never knew I would end up being a product manager in the media space,” he admits.
“It’s only because I put my hand up to help out with one of our media products early on that lead me to this opportunity.
“Get involved - you won’t necessarily know if something is for you unless you give it a crack.”
Find out more about our fellow DBMers.
Past Posts
A recent study of DBM Connect panelists reveals SME attitudes towards emissions, how their business is responding to the emissions challenge, and their expectations of suppliers and business partners.
By Tony Williams, Executive Director, DBM Consultants & Lucas Carreras, […]
DBM Managing Director Dhruba Gupta shares 2 fundamental things financial services marketers should know to boost marketing ROI.
With more people working from home since lockdown, expectations and attitudes relating to bill increases in utilities, telco and insurance have changed.
DBM Connect 2021 IWD Poll February-March 2021, sample size 1046.
When to DIY (your Market research survey) or not
While super funds will next year be held to a […]
Unlocks deeper consumer profiling, specifically for the financial services sector […]
DBM tracks financial services usage and behaviour monthly (for both […]
Dhruba Gupta, Founder and Managing Director of DBM presented the […]
The latest DBM Atlas data has revealed that renters are […]
While the implications of COVID-19 have only become apparent to […]
In a first for the Australian market, a survey of […]
5th March 2020 The 2020 DBM Australian Financial Awards were presented in […]
Eyeota, the leading audience technology platform enabling the intelligent use […]
DBM has today appointed Kipling Zubevich as CEO, tasked with […]
It’s 2020, and we’re celebrating with a brand new logo. […]
DBM are thrilled to announce being honoured at the Campaign […]
There's a new kid on the block targeting millennials living […]
For all the media coverage, chatter and Twitter emojis, do […]
The Winter 2019 DBM In Full Focus report – an […]
The financial confidence of both the general public and businesses […]
The latest DBM In Full Focus report - an insight […]
It’s no secret that 2018 was a tumultuous year for […]
The 2019 DBM Australian Financial Awards were presented in Sydney […]
Findings from ME Bank's 15th bi-annual Household Financial Comfort report (HFCR), […]
Trust in Australia’s big banks is at an all-time low […]
I can easily cite the statistics on women in the […]
New findings show an estimated 220,000 Australians intend to switch […]
Increasing numbers of superannuation customers are expressing their dissatisfaction with […]
AMP’s Net Promoter Score (NPS*) has plummeted 10 points since […]
According to the latest Consumer Atlas results, financial institutions separate […]
Research by DBM Consultants using Consumer ATLAS data reveals that […]
New results from DBM Consultants show that market share and […]
New findings from DBM Consultants’ Consumer Atlas reveal that fewer […]
Latest survey confirms damage done to Big 4 banks in […]
With the owner occupier mortgage market worth about $1 trillion, […]
You might find this hard to believe, but a sizeable […]
Investor property mortgages undergo high levels of scrutiny from the […]
