5 ways DBM is leading the charge for workplace gender equality

March 7, 2021
DBM Connect 2021 IWD Poll February-March 2021, sample size 1046.

Have we come a long way, or are there still major roadblocks ahead for women? Executive Director Chantal McCrae weighs in and outlines how DBM is leading the charge for change.

Chantal heads up Human Resources at DBM Consultants. She says International Women’s Day (IWD) is a time to reflect on how far we have come in relation to gender equality.

“IWD is a time to be grateful for the generations before us who have paved the way for greater equality for women, but also ensuring we are consistently recognising the obstacles that still exist today and taking actions to remove them,” she says.

What it means to be a leader

Executive Director Chantal McCrae

Leadership and opportunity are often key topics of interest when it comes to gender equality.

Over her 20+-year career, Chantal says she has always considered herself a leader, irrespective of her role title. There have been instances where she has managed people and/or been on a leadership team, and times where she hasn’t.

“Where you sit in a hierarchy or whether you manage people are not indicative of whether you’re a leader or not,” she explains.

“What I hope has been consistent throughout my career is making a difference to others, helping them to maximise their potential and helping to navigate a path towards goals. These are the true principles of leadership which I try to embody at all times and in all roles that I hold. “

A career defining moment

Chantal points to a challenge she experienced early on in her career, where she was overlooked for a promotion in favour of a male counterpart.

“In my perfectly biased opinion, he was less qualified than I was for the role,” she says. “I finally built up the courage to seek some feedback as to why he received the promotion, and the feedback I received was that ‘he was already paid higher than [me] so it made sense that he was first in line.’

I remember being completely shocked at the time.”

Chantal says she realised two things: 1) A decision was made that was clearly not based on merit, and 2) That she was working alongside a male counterpart who was being paid more for the same work.

In Australia, the principle of ‘equal pay for equal work’ was introduced in 1969. “I won’t reveal the year that this discussion took place, but I can tell you it was a long time after 1969!” Chantal says.

Although she chose to leave the organisation and move to a workplace where she could feel valued, Chantal says, “It’s probably one of my career-defining moments and certainly helped to solidify some of the reasons I wanted to work in Human Resources, so I could be at the forefront of workplace policy.”

Gender equality is not a ‘women’s issue’

Chantal says one of the trends she has noticed regarding gender equality is the proportion of men being actively involved and engaged in improving gender equality, particularly in Australian workplaces.

“Early on in my career gender equality was still very much seen as a ‘women’s issue’,” she admits. “As a result, women were largely advocating for change. Whilst those women advocates should be celebrated, what’s becoming more and more obvious to me is that to achieve true gender equality, we need both women and men to be playing an active (and even proactive!) role in driving change.”

She hopes this trend continues to gain momentum.

DBM Connect 2021 IWD Poll February-March 2021, sample size 1046.
DBM Connect 2021 IWD Poll February-March 2021, sample size 1046.

The fundamentals we need to get right

Whilst we have made a lot of headway, Chantal says there are still challenges ahead.

“No matter how much change there is in the gender equality space, there is one thing that can’t be changed and that’s physiology,” she says. “Women still bear children, and unfortunately taking time out to have a family still has a massive impact on the careers of women.”

She says many women choose not to work after they have children (and that’s perfectly okay), but sees many women choosing not to work due to the following reasons:

  • It is expected of them due to gender stereotypes
  • It is not financially worthwhile due to childcare costs.

“I’d love to be able for women to be in a greater position of choice,” says Chantal. “I think the Government taking greater action on reducing the cost of childcare, men taking on more share of the unpaid domestic/caring responsibilities and more workplaces being open to flexible working arrangements are only some of the fundamentals we need to get right.”

Walking the walk

Discussing the trends and challenges are one thing, but implementing practical change is also a key component to making a difference

Chantal doesn’t take all the credit for what DBM Consultants does to support men and women in the workplace, but feels lucky to work with leaders who are always supportive of new policies or frameworks she introduces.

“Since joining DBM in late 2018,  I am proud of some fundamentals that we’ve been able to introduce,” she says.

5 DBM fundamentals for gender equality

  • An annual gender pay-equity review
  • A strong female-to-male ratio on both the DBM leadership team and Board
  • Ensuring gender-based views being incorporated into the talent management framework-
  • Facilitating true cultural change to support flexible working arrangements such as flexible work hours and an option to purchase leave
  • The introduction of a company-funded, paid parental program accessible to both women and men.

And her advice for women looking to make an impact in their careers?

“Ensure you surround yourself with people who will support you and encourage you to achieve your goals,” she says.  “Whether it’s your spouse, colleagues, family and/or friends, we all need a little push every now and again. I’m consistently grateful for the people that I have in my corner - you know who you are!”

Learn more about the team at DBM Consultants.

Past Posts

April 4, 2023
Diversis-backed RFI Global acquires DBM’s Atlas division, to create Australia’s most comprehensive financial services customer data set.

Sydney 5th April 2023 – Embargoed until 00:01 AM AEST on […]

Read More
April 21, 2022
SMEs and emissions reductions

A recent study of DBM Connect panelists reveals SME attitudes towards emissions, how their business is responding to the emissions challenge, and their expectations of suppliers and business partners.

Read More
February 4, 2022
Q&A: Celebrating 30 years of DBM Consultants

This year marks 30 years of DBM Consultants.

Read More
December 3, 2021
Financial uncertainty amid the pandemic fuels a rise in Buy Now, Pay Later services in Australia

By Tony Williams, Executive Director, DBM Consultants & Lucas Carreras, […]

Read More
July 16, 2021
How to boost marketing ROI for financial services - FAST

DBM Managing Director Dhruba Gupta shares 2 fundamental things financial services marketers should know to boost marketing ROI.

Read More
May 17, 2021
Switching providers or sticking it out? Consumer trends since COVID19

With more people working from home since lockdown, expectations and attitudes relating to bill increases in utilities, telco and insurance have changed.

Read More
March 7, 2021
5 ways DBM is leading the charge for workplace gender equality

DBM Connect 2021 IWD Poll February-March 2021, sample size 1046.

Read More
February 21, 2021
When to DIY (your market research survey) and not

When to DIY (your Market research survey) or not

Read More
November 24, 2020
More transparency around member satisfaction of super funds required to empower consumer choice

While super funds will next year be held to a […]

Read More
September 28, 2020
DBM partners with Nielsen to launch DBM Atlas + Media Profiler

Unlocks deeper consumer profiling, specifically for the financial services sector […]

Read More
August 28, 2020
Download this DBM COVID-19 Insights Report

DBM tracks financial services usage and behaviour monthly (for both […]

Read More
August 18, 2020
DBM researchers reveal links between advocacy and the predictability of future customer behaviour

Dhruba Gupta, Founder and Managing Director of DBM presented the […]

Read More
June 24, 2020
Signs of Opportunism Amongst First Home Buyers

The latest DBM Atlas data has revealed that renters are […]

Read More
April 9, 2020
Business Owners Urged To Start Positioning Themselves For The Recovery

While the implications of COVID-19 have only become apparent to […]

Read More
March 9, 2020
Australia's banking customers to crown their 'Best Neobank'

In a first for the Australian market, a survey of […]

Read More
March 5, 2020
Excellence in Financial Services on show at DBM Australian Financial Awards 2020

5th March 2020 The 2020 DBM Australian Financial Awards were presented in […]

Read More
February 10, 2020
DBM and Eyeota create peerless Digital Audiences for Financial Services Marketers

Eyeota, the leading audience technology platform enabling the intelligent use […]

Read More
February 3, 2020
DBM appoints Kipling Zubevich as new CEO

DBM has today appointed Kipling Zubevich as CEO, tasked with […]

Read More
January 21, 2020
A new year. A new decade. A new look.

It’s 2020, and we’re celebrating with a brand new logo. […]

Read More
December 17, 2019
DBM wins Australia/New Zealand Consultancy of the Year award

DBM are thrilled to announce being honoured at the Campaign […]

Read More
October 21, 2019
Sick of spiralling into more debt with Afterpay? Why not try 'beforepay'

There's a new kid on the block targeting millennials living […]

Read More
October 4, 2019
We signed up to 4 Aussie neobanks. Here's what happened

For all the media coverage, chatter and Twitter emojis, do […]

Read More
August 13, 2019
Australian business confidence slides to record lows

The Winter 2019 DBM In Full Focus report – an […]

Read More
April 17, 2019
DBM Financial Wellbeing Index reveals caution among Australians

The financial confidence of both the general public and businesses […]

Read More
April 8, 2019
Australian businesses rapidly losing confidence

The latest DBM In Full Focus report - an insight […]

Read More
March 20, 2019
Neobanks vs the Big banks - how real is the threat?

It’s no secret that 2018 was a tumultuous year for […]

Read More
February 28, 2019
DBM Australian Financial Awards 2019

The 2019 DBM Australian Financial Awards were presented in Sydney […]

Read More
February 7, 2019
Financial Inequality Declining in Australia

Findings from ME Bank's 15th bi-annual Household Financial Comfort report (HFCR), […]

Read More
December 11, 2018
Looking Beyond the Banking Royal Commission

Trust in Australia’s big banks is at an all-time low […]

Read More
November 16, 2018
Top Three Tips From a Woman in Research

I can easily cite the statistics on women in the […]

Read More
November 7, 2018
Alarming number of Australians intend to switch their Private Health Insurance

New findings show an estimated 220,000 Australians intend to switch […]

Read More
September 3, 2018
AMP Customer Crisis Deepens

Increasing numbers of superannuation customers are expressing their dissatisfaction with […]

Read More
August 10, 2018
AMP Suffering Significant Reputational Damage

AMP’s Net Promoter Score (NPS*) has plummeted 10 points since […]

Read More
August 1, 2018
Gen Z - Banking's Newest Battleground

According to the latest Consumer Atlas results, financial institutions separate […]

Read More
July 26, 2018
One In Two Australians Missing Out On Multi Policy Discounts

Research by DBM Consultants using Consumer ATLAS data reveals that […]

Read More
July 20, 2018
Overseas born Australian residents turning away from Big 4 banks

New results from DBM Consultants show that market share and […]

Read More
July 13, 2018
Fewer Australians Have Home Insurance

New findings from DBM Consultants’ Consumer Atlas reveal that fewer […]

Read More
July 5, 2018
Big 4 Reputation at "lowest level recorded"

Latest survey confirms damage done to Big 4 banks in […]

Read More
November 21, 2017
Up to $100 billion of owner occupied mortgages up for grabs as customers look for alternatives.

With the owner occupier mortgage market worth about $1 trillion, […]

Read More
November 20, 2017
Close to 350,000 Australians have Pet Insurance before Private Health Insurance

You might find this hard to believe, but a sizeable […]

Read More
October 3, 2017
Investor Property lender ratings vary widely across the nation

Investor property mortgages undergo high levels of scrutiny from the […]

Read More

Find Out More

Chat To Our Team
DBM logo_white
menu