Digitally Activate Audiences

Based on the award-winning DBM Atlas program

200+
Consumer and B2B segments across
the full range of financial services products:

Lending

Insurance

Deposits

Cards

Wealth

Demos/Firmographics

As the financial services landscape continually evolves, it is critical brands reach the right audiences at the right time.
DBM Audiences deliver a wide range of audience segments; from Australians who use Buy Now Pay Later, to people seeking a new home loan or even businesses wanting to replace their current lending arrangements.

DBM Audiences are powered by up to date and highly accurate DBM Atlas survey data providing extra confidence you’ll reach the right segments at the right time. DBM Audiences cover both business and consumers and span the full range of financial services products including transactional and deposit products, credit and lending, credit cards, superannuation, insurance, wealth and more.

Core Audiences

DBM Audiences capture intent, interest, brand affinity, product holding, demographic/firmographic segments. Example audiences include:

Businesses

AU DBM Atlas - B2B - SMEs - Intention to Borrow

AU DBM Atlas - B2B - SMEs - Start-up Businesses (Operating for <1 year)

AU DBM Atlas - B2B - SMEs - Dissatisfied with Current MFI / Financial Service Provider

AU DBM Atlas - B2B - SMEs - Intent - Open/Replace - Credit Facilities or Loans

Home Loan Intenders

AU DBM Atlas - Intent to Open a New Product / Account - Home Loan

AU DBM Atlas - Intent to Open a New Product / Account - Home Loan - First Home Owners

AU DBM Atlas - Intent to Open a New Product / Account - Home Loan - Refinancers

Product Holders and Switchers

AU DBM Atlas - Intent to Open a New Product / Account - Home Loan

AU DBM Atlas - Intent to Switch - Insurance - Home Contents

AU DBM Atlas - Intent to Switch - Personal Loans

AU DBM Atlas - Intent to Switch - Deposit Accounts

AU DBM Atlas - Product Ownership - Buy Now Pay Later (BNPL)

Custom Audiences can be built to requirements

Contact media@dbmcons.com.au or Eyeota

How can I access
DBM Audiences?

Our Core Audiences can be accessed via trading desks, DSPs and DMPs.

DBM has partnered with Eyeota enabling users of its Audiences Discovery Tool to quickly identify relevant audiences and source codes for trading desks, DSPs and DMPs.

GET STARTED