About DBM Atlas

Co-founded in 1992 by Dhruba Gupta, one of Australia's leading market researchers, we're a specialist financial research and insights consultancy with over 35 years’ experience advising Australia's banks, insurers and wealth management companies.

Our research and data-empowered consulting philosophy is relied upon to benchmark the performance of Australia's most successful organisations.

We are experts in consumer and business financial services research and consulting, delivered via DBM Atlas and its suite of marketing solutions - Australia's most comprehensive financial services customer datasets.

The advisory power of our services is brought to life via our dedicated team of financial sector, CX, consumer and business insight, data science and analytics consultants.
In 2023, global leader in data and insights for financial services RFI Global, acquired DBM Atlas, enhancing our joint services and solutions and providing a fully connected experience.

RFI Global was founded in Sydney in 2006 to provide financial intelligence for the Australian financial services market and has since grown into a global company serving 49 markets. Backed by its LA based investment partners, Diversis Capital, RFI Global is on an exponential growth trajectory, having recently established a local presence in New York, Dubai, Paris and San Francisco to add to its existing presence in London, Sydney, Singapore, and Toronto.

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