Append segmentation and financial insights to existing data assets
FAST, SECURE AND USER-FRIENDLY ONLINE SELF-SERVICE TOOL
Securely upload de-identified customer or survey data, add the required data module add-ons, then rapidly download an insight-enriched database
Developed in partnership with
Available via
Develop deep understanding of customers and key segments within your database for more effective targeting
DBM geoAtlas + Quick Append significantly enhances customer insights to maximise marketing ROI. Quickly and accurately develop target area lists and audience hotspots for digital, social and out-of-home advertising. Better understand customer profiles, financial product holdings and product take-up or churn intentions.
With DBM geoAtlas + Quick Append, turn your existing database into a holistic knowledge hub for strategic customer engagement, retention and acquisition strategies.
Expected workflow
Submit
your database
No requirement for the database to include personal identifiable information (PII)
Compatible with customer / CRM databases
Market research survey databases supported
Upload the database in line with the portal’s format options
Snowflake users can access DBM Atlas + Quick Append via the Snowflake Data Marketplace
Marketplace infrastructure supports privacy-safe data appending
Add
segmentation
Create segmentation in your database with RDA Research’s segments
geoTribes - Lifecycle stage
geoTribes - Socioeconomic status deciles
geoTribes - SES percentile code (1-100)
geoTribes Dimensions - Culture & Density Scheme
geoSmart 55 Level Segments
geoSmart 11 Level Groups
Append
financial services data
Append propensity scores to understand product holdings, intentions, brand consideration and more with DBM Atlas finance modules
