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Optimise target market planning

Target out of home media campaigns, plan branch networks, profile regions and benchmark with the easy-to-use heat mapping tool…

Developed in partnership with
Providing the competitive edge you need, delivered through powerful analytics, inbuilt segmentation and consumer data to:

Discover, visualise
and share insights

about customers, locations, markets and audiences with over 500 DBM Atlas financial services variables

Minimise
wasted coverage

through efficient out of home advertising placement

Strategically refine branch locations

with a deep understanding of where your target audience live

Overlay your
network areas

to understand financial behaviours within store’s or branch’s primary, secondary
and tertiary trading areas
Provides a highly intuitive point-and-click interface based on the AWS and Google platforms.

Users can discover, visualise and share insights about customers, locations, markets, audiences and media assets to create optimal marketing strategies.

Allows users to build highly customisable, privacy-safe
and accurate audience segments

in 4 easy steps

01

Design target market

With 500+ DBM Atlas variables, build audiences to visualise via the mapping tool. Understand acquisition and retention audiences with metrics covering financial products including lending, credit cards, deposits, insurance, wealth and more. Overlay intention variables to identify those in-market for financial products or those at risk of closing or switching.  
02

Analyse audience reach

Measure target audience reach including state, household and geoTribes segmentation breakdowns.
03

Map audience hotspots

Visualise your target market on a heat map to identify geographical hotspots at an SA1 level.
04

Produce target area lists

Produce target area lists which rank and identify geographic hotspots for your target audiences and detail audience index, target penetration and reach.


Users can discover, visualise and share insights about customers, locations, markets, audiences and media assets to create optimal marketing strategies
 Visualise  

500+

DBM Atlas variables across:

Lending

Insurance

Cards

Wealth

Channels

Deposits

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